analytics and reporting · monthly

Knowing what works, in plain language, once a month.

Most businesses have analytics installed and never look at it, because nobody ever explains it to them. I measure what matters, translate it into decisions and tell you each month on a single page you can understand without being technical.

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without this, the rest
is just opinion
what it includes

What the analytics service includes

Measurement set up properly from the start, and a monthly report you can actually act on.

Measurement set up properly
Not the default snippet that only counts visits. We define what a potential client means for your business and measure that, which is the only thing that matters.
What people search to find you
The exact words people use to reach you and where you rank for each. That is where the pages that show up a lot and get clicked by nobody appear, which is money on the floor.
Funnels and drop-off points
Where people come in, where they leave and which specific step is costing you sales.
Knowing which channel brings clients
Every campaign, email or post gets tagged so we can say with data which one brought clients and which only spent budget.
Real speed, not lab speed
How your site loads on your clients phones, with their signal and their model, not in a perfect test from my desk.
A report you can understand
One page a month: what happened, what it means for your business and what we do next. Written to be read in five minutes without being technical.
why work with me

What changes when you work this way.

I translate, I do not dump data
A dashboard full of charts is not a report. I tell you which decision to make with each number.
It closes the loop on SEO and GEO
It is what lets you know whether the monthly work is paying off or whether we need to change course.
Honesty about the bad months
If a month went down, I tell you and explain why. A report that always looks good is no use to anyone.
faq

Frequently asked.

What metrics will you report?

What people search to find you and where you rank, how many arrive and what they do, which pages bring clients and which add nothing, how many enquiries came out of it, how fast your site is on real phones, and whether AI is mentioning you. Every number with its business reading, never on its own.

Is it worth it if my site is small?

Yes, and sometimes more: the less traffic you have, the more each wasted visit costs you. Measuring properly is what stops you spending on channels that bring nobody.

Can I have analytics without hiring SEO?

Yes, it can be taken on its own. That said, measuring without acting has a limit: analytics tells you where the problem is, but somebody has to fix it.

Is it GDPR compliant?

Yes. Consent is requested properly, no personal data is stored that is not needed, and retention is limited. Measuring well and complying are not at odds.

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Shall we look at your actual case?

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