analytics and reporting · monthly

Web analytics in Mallorca: knowing what works, in plain language, once a month.

Most businesses have analytics installed and never look at it, because nobody ever explains it to them. I measure what matters, translate it into decisions and tell you each month on a single page you can understand without being technical.

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without this, the rest
is just opinion
what it includes

What the analytics service includes

Measurement set up properly from the start, and a monthly report you can actually act on.

Measurement set up properly
Not the default snippet that only counts visits. I define what a potential client means for your business and measure that, which is the only thing that matters.
What people search to find you
The exact words people use to reach you and where you rank for each. That is where the pages that show up a lot and get clicked by nobody appear, which is money on the floor.
Funnels and drop-off points
Where people come in, where they leave and which specific step is costing you sales.
Knowing which channel brings clients
Every campaign, email or post gets tagged so I can say with data which one brought clients and which only spent budget.
Real speed, not lab speed
How your site loads on your clients' phones, with their signal and their model, not in a perfect test from my desk.
A report you can understand
One page a month: what happened, what it means for your business and what I do next. Written to be read in five minutes without being technical.

Which question each tool answers

Analytics is not one tool but several. Each one answers a different business question:

Business questionWhere to look
Do people find me on Google, and with which searches?Search Console, the Google tool for website owners
What do they do when they arrive, and how many contact me?Website analytics (Google Analytics or another), with consent
Which campaign or post brought customers?Links tagged by channel, which analytics keeps apart
Do ChatGPT and other assistants name me?A fixed set of questions every month, noted by hand
Is my site fast on real phones?Google field data from real users, when there are enough visits

What is usually missing first

A website can have analytics installed and count visits but not contacts, because nobody set up a sent form, a click on WhatsApp or a call from a phone to count as what they are: possible customers. Without that, there is no way to know which page or channel brings business.

So the first step is to agree with you what a valuable contact is for your business and measure that. Everything else comes after.

What the monthly report looks like

This is what you get:

  • One page, written to be read in five minutes without being technical.
  • What happened: visits, searches, contacts and where they came from.
  • What it means for your business, compared with the previous month and, when there is data, with the same month last year (in Mallorca, the season changes everything).
  • What I will do next month.
  • And if a month was worse, I tell you and explain why.

Price

Analytics costs €120 a month plus VAT. You can take it on its own or inside the pack with SEO and GEO, which is where it makes most sense: measuring without acting has a limit.

why work with me

What measuring properly is for.

I translate, I do not dump data
A dashboard full of charts is not a report. I tell you which decision to make with each number.
It closes the loop on SEO and GEO
It is what lets you know whether the monthly work is paying off or whether I need to change course.
Honesty about the bad months
If a month went down, I tell you and explain why. A report that always looks good is no use to anyone.
faq

Frequently asked.

What metrics will you report?

What people search to find you and where you rank, how many arrive and what they do, which pages bring clients and which add nothing, how many enquiries came out of it, how fast your site is on real phones, and whether AI is mentioning you. Every number with its business reading, never on its own.

Is it worth it if my site is small?

Yes, and sometimes more: the less traffic you have, the more each wasted visit costs you. Measuring properly is what stops you spending on channels that bring nobody.

Can I have analytics without hiring SEO?

Yes, it can be taken on its own. That said, measuring without acting has a limit: analytics tells you where the problem is, but somebody has to fix it.

Is it GDPR compliant?

I set it up with that aim: I ask for consent before measuring, I do not store personal data that is not needed, and I limit how long it is kept. Whatever else your site needs (cookie policy, legal texts) we review together.

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Related services.

SEOGEOCustom website

Shall we look at your actual case?

Request the no-cost audit (a one-minute form) or message me on WhatsApp. Lucas answers, not a bot.

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